Effective date: November 4, 2026
This Privacy Policy explains how Elite Training Centers, LLC (“ETC,” “we,” “us”), 278 Oakwood Drive, Glastonbury, CT 06033, collects, uses, and shares information about our clients, prospective clients, and visitors to elitetrainingcenters.net. The short version: we collect what we need to take care of your dog and run your bookings, and we never sell your information.
Information We Collect
- What you send us: when you fill out a form on our website, call or text us, or book a consult, we collect your name, phone number, email, ZIP code, details about your dog, and anything you choose to tell us.
- Website chat: when you use the chat on our website, we keep the conversation along with the name, phone number, and email you give us, and the page you were on, so a real person can follow up. Chats go into the same system as our website forms.
- Your My ETC account: if you become a client, your My ETC client portal holds your contact details, emergency contact and veterinarian, your dog’s profile, vaccine records, signed agreements, bookings, and report cards, including photos and videos of your dog’s stay or training.
- Payments: payments are processed by Square. We do not store full card numbers on our website or systems.
- Website activity: like most websites, ours uses cookies and similar tools to collect basic information such as your IP address, browser and device type, pages visited, and the link or ad that brought you here.
How We Use It
- To answer your questions, call you back, and book consults, training, daycare, and boarding.
- To care for your dog, keep health and vaccine records, and reach you or your veterinarian if needed.
- To send booking confirmations, reminders, report cards, and updates about your dog.
- To understand how people use our website and improve it, and to measure and improve our advertising.
- To meet legal obligations and keep our website and systems secure.
Calls, Texts, and Email
When you give us your phone number, you agree that we can call and text you about your dog and your inquiry or bookings. Message frequency varies. Message and data rates may apply. Reply STOP to any text to opt out, and HELP for help. Your phone number and text consent are never sold or shared with third parties for their marketing. Calls and texts run through our business phone provider. If we email you, you can ask us to stop non-essential emails at any time; we will still send messages about bookings you have with us.
Photos and Videos of Your Dog
We photograph and film the dogs in our care for report cards, training, education, and marketing, and our facility may have cameras streamed live online during open hours. As described in our client agreement, we may share these photos and videos on our website, social media, live streams, and ads. We will not publish your last name, address, or contact information without your permission. If you would rather your dog (or you) not be featured publicly, you can opt out in your client agreement or by emailing us. We will still take photos for report cards and internal use, and your dog may still appear in the background of group shots or live streams.
Who We Share It With
We do not sell or rent your personal information. We share it only with:
- Service providers that help us run the business, such as our website host (WP Engine), payment processor (Square), phone and text provider, email provider (Google Workspace), and analytics and advertising tools (Google). They may use your information only to provide their services to us.
- Your veterinarian or an emergency veterinarian, when needed for your dog’s health or safety.
- Authorities, when required by law or to protect someone’s safety or our legal rights.
- A buyer or successor, if the business is ever sold or transferred.
Analytics and Advertising
We use Google Analytics, Google Ads, and Google Tag Manager to understand how visitors find and use our website and whether our ads work. These tools use cookies and may collect information about your visits to our site and other sites over time. You can learn how Google uses this data at policies.google.com/technologies/partner-sites, opt out of Google Analytics at tools.google.com/dlpage/gaoptout, and manage ad personalization at adssettings.google.com. You can also block or delete cookies in your browser, though some parts of the site may not work as well.
Keeping and Protecting Your Information
We keep your information for as long as you are a client or as needed for the purposes above, our records, and the law. We use reasonable safeguards to protect it, but no website or system is completely secure.
Your Choices
Clients can review and update most of their information in My ETC. You can also ask us to see, correct, or delete your information, or to stop contacting you, by emailing us. Our website is not meant for children under 13, and we do not knowingly collect their information.
Changes to This Policy
We may update this policy as our services or tools change. The effective date at the top shows when it was last updated.
Contact Us
Questions about this policy or your information? Email myetc@elitetrainingcenters.net or call 860-579-6441.
Let’s talk about your dog.
A real trainer calls you back the same day with a straight answer on what fits and what it costs.